Did you know that ninety three percent of the time an internet user goes online, they begin by visiting a search engine? However, three quarters of these people who search the internet do not go past the first search engine result page, having found what they were looking for on that first page. Therefore, if you are interested in your page being found, it is important that it end up on that first search engine result page.

Online retail is on the rise. Not only is it on the rise, but devices such as tablets and smart phones are keeping consumers more connected to the world of the internet than ever, leaving owners of physical stores in intense competition with the online marketplace. This fact makes search marketing not only more valuable, but essential to the survival of a business. If a physical store cannot additionally thrive online, they may not be able to survive as a physical store.

This makes search marketing techniques, such as search engine optimization, or SEO, far more important than they have ever been in the past. SEO is a method of increasing the visibility of a company online via search engine results rather than ads. Because consumers are far more likely to use search engines than to click on ads on third party sites, search marketing techniques such as SEO are usually far more beneficial to a company than placing ads. Search marketing takes into account how search engines work, what people search for, and what search engines are preferred by the target audience, along with other valuable information about how search marketing functions successfully.

It is obvious that being knowledgeable about how to maximize online sales is more important than ever. With online sales on the rise, it is important to be knowledgeable about online marketing, especially search marketing, in order to keep your company alive in the market today.