The environment of online sales is constantly changing. Increasingly larger portions of the population are using their tablets and smartphones to connect to the internet, which has led to consumers which are more informed than they have ever been. This has made it challenging for brick and mortar stores to compete with online retailers, and has also made internet marketing one of the main priorities that companies now hold whenever they examine their marketing options. If companies want to be able to gain higher online sales and maintain those numbers, then they need search marketing that can keep up with the competition and continue to provide great results throughout. 80 percent of search engine users have said that they will never, or rarely, click on sponsored results, with almost as many saying they instead choose natural results. For online sales that thrive, you need to target where a majority of the traffic naturally flows.

That is why white label SEO is such a necessary commodity for companies that want to get great online sales numbers, and why Seo resellers need oto be able to provide it to clients. SEO has been shown to have a 14.6 percent close rate, as compared to the 1.7 percent rate that you will find with outbound methods of marketing such as direct mail or print advertising. That makes SEO a form of marketing with a much higher ROI, and part of what makes online sales such an area of focus for SEO resellers in particular. Whether a business is dealing directly with consumers or engaging in B2B sales, they need to have a presence that will make their products and services easy to find on the internet. In order to do that, their online sales can rely directly on search engine optimization to get them traffic, and thus customers.

Online retailers have said that over 39 percent of their customers can come from an online search performed on search engines that users regularly rely upon to find information. With online sales that are effective, companies need to be able to rely on search marketing that can direct those consumers toward their websites. 93 percent of internet users will begin their experience online with a search on one of these engines, so it is always a good idea to promote online sales through effective, resourceful SEO provided by resellers who can deliver the right services and content.